bear_covers_gallery_2.jpg

Covers for the Bear Deluxe magazine

CHALLENGE

Create covers for a magazine that has won design and literary accolades, which expand on the "weird and wonderful" design reputation while establishing an evolving creative tone as new art director for the magazine. 

The publication traditionally prints on kraft paper in four or five spot colors on a web press, which presents unique printing challenges. Previous art directors have pushed the capabilities and limitations of these production methods, and I wanted to learn from what they had done, in my style. 

 
bear_cover_food.jpg
 

SOLUTION

I used very bright colors, mixed PMS spot colors in channels, built in overprints, and compensated for disappearing opaque whites by allowing press people to tint them with color on press to work well with the brown paper.  

Textured edges are built into the designs to emulate imperfections of hand-pulled prints. Off-register layers are built in to the designs to give in to the imperfect registration that can happen with a fast-moving web press and slippery kraft paper. 

The result is covers that print on the same presses that manufacture the coupon tabloids, but look like silkscreened posters. 

  

bear_cover_food2.jpg

IMPACT

We continue to win grants and private gifts that allow us to publish in a time when advertising-driven magazines are floundering. Former art directors have named my covers some of their favorites. Our enthusiastic, volunteer art and design group is growing. 

 

 
gastromerica2.jpg
 
gastromerica1.1.jpg
 
bear_cover_identity.jpg
 
bear_cover_identity2.jpg
 
bear_cover_town.jpg
 
bear_cover_town2.jpg