Energy Management info graphics
I've been responsible for designing a suite of infographics used in various Ecova sales materials, presentations, and for the company website.
The "Blueprint" infographic was used to illustrate how the company helps customers manage their total energy resources. By using a metaphor of a journey we created a map and path to managing resouces and traversing obstacles along the way.
The strong iconography, signature shading and subtle gradients are part of the company flavor to balance simple storytelling with enough richness and depth to feel authoritative.
We've had high marks from clients for our process graphics, but one of the biggest successes of these internal graphics has been that we've been able to create new ones efficiently and effectively within this look and feel.
We're also able to leverage a stable of contractors for the simpler process graphics that greatly outnumbers our in-house design team while still keeping creative control (and pride!) very much in-house.